Sui by Sue Mue
"Sui" is the new endeavor of the brand Sue Mue. A budding label, that aims to weave together our love for travel and connection with design.
We believe in optimistic and responsible fashion, that our world deserves to be loved more and that our connections with people are key to building a label with a legacy.
Our collections find inspiration from our travel adventures; every piece of clothing is lovingly made in Delhi, India with sustainable fabrics.
Hi! I'm Mahima. Founder of Sui by Sue Mue and Brand Head of Sue Mue (a 50 year old fashion house from Delhi, India). I moved to Singapore a few months ago, and currently work out of the Hive running my brand remotely from here. I love to travel, and learning about new ideas and concepts. I founded Sui, 2 months ago to bridge my love for travel & nature with sustainable fashion.
What inspired your business idea?
My love for travel that inspires and fascinates, the raw kind of travel and secondly - all the values I have learnt from working with our parent brand Sue Mue. They've been in the business for 50 years, and showcase great value for not only their products but the people behind them.
What makes your business unique?
Our fabrics (Hemp and Organic cotton), our association with Sue Mue, our designs - all created in house, and our production. We are a made to order brand, which allows us to give the customer their own new piece every time they place an order and curbs the whole gamble of overproduction.