CRIB is an organization helmed by women, for women.

Its diverse community consists of women across the public, private, and non-profit sectors, many of whom are successful entrepreneurs themselves. CRIB’s mentors include prominent female professionals who are passionate about empowering fellow women through knowledge and sharing.



Dr. Elaine Kim

Elaine is a medical doctor, entrepreneur and travel journalist. She currently practises palliative care at St Luke's Hospital, and serves as a creative director for boutique event planning company Milk and Honey. Elaine also co-founded Trehaus Co-Work, Singapore’s first co-working space with adjacent child-minding and enrichment facilities. An experienced entrepreneur and angel investor, her other businesses include Trinity Bridal in Hong Kong and Trinity Gallery in Singapore – luxury retail boutiques that bring international designer bridal and evening gowns to Asia. Elaine is an ambassador for SNOW (Say "No" to the Oppression of Women"), a UN Women initiative, and has led awareness-building and fundraising initiatives for causes that support patients with cancer, the terminally ill, and which protect at-risk children from trafficking and abuse. Elaine was also selected as a Young Global Leader (YGL) by the World Economic Forum. She is married to venture capitalist John Kim, the managing partner of Amasia VC, a cross-border venture capital firm. They have 3 young sons. Her ABC Entrepreneur Profile is Angel.


Marilyn Lum

Marilyn Lum is a director of Lum Wen Kay Holdings, an investment company which includes a portfolio of restaurants such as one Michelin-starred The Kitchen at Bacchanalia, and market research firm Daxue Consulting. Marilyn is Vice President of Singapore Island Country Club, and sits on its General Committee. She is active in the club’s CSR initiatives, which benefit organizations including the Society for the Aged Sick and Chen Su Lan Methodist Home for Children. Marilyn is also involved in the Intercontinental Hotel Group (IHG)’s “Lean In” movement, and serves as a mentor to employees of IHG. Marilyn is currently pursuing a doctorate in education. She is married to Shaun Tay and has 2 sons. Her ABC Entrepreneur Profile is Business Manager.


Tjin Lee

Tjin Lee is managing director and founder of the award-winning Mercury Group of companies which she founded in 2001. Mercury Group specializes in fashion, lifestyle and luxury industries and comprises Mercury Events, Mercury PR, Mercury Creative and Mercury Marketing & Communications. Tjin started her career in fashion and luxury lifestyle as part of the marketing team of Club 21, Singapore’s leading fashion retailer. Since then, she has proven her passion for fashion by establishing Audi Fashion Festival from 2009 to 2014, bringing in shows by international designers including Vivienne Westwood, Christian Lacroix, Roberto Cavalli, Carolina Herrera, Zac Posen, Prabal Gurung and Oscar de la Renta. In 2015, the festival was renamed Singapore Fashion Week, Singapore’s premier fashion event, bringing with it more industry-wide relevance to fashion in Singapore. Most recently, she was the chairman for Singapore Fashion Week 2017. A passionate entrepreneur, Tjin boasts directorship in nine local businesses, including Trehaus Co-work, Curated Editions, Baby Style Icon and Wolfgang Violin Studio. She was also the recipient of the inaugural Singapore Tatler Young Achiever Leadership Award (2010) and featured on Singapore Tatler’s 300 list (2018). Tjin co-founded CRIB in 2014, Singapore’s first business and lifestyle incubator targeted at women. The social enterprise aims to empower and encourage women from all walks of life to create successful, responsible and innovative businesses through networking, matchmaking and business incubation – all this while maximising the elusive goal of achieving a fulfilling work-life balance. Tjin also developed the social enterprise’s proprietary ABC Entrepreneur Profile matching tool. This matching tool helps identify an individual’s entrepreneurial strengths, before pairing them up with potential business ideas and partners. The assessment tool is based upon the belief that every successful founding team comprises of three entrepreneur types: Angel Investors (A), Business Managers (B) and Creatives (C). Most recently, Tjin together with a group of parents, founded Life Beyond Grades, a movement that hopes to bring about awareness of the rising depression and suicide rates among the youth in Singapore, as well as the immense academic pressure kids face in school. Tjin is mum to two young sons, Tyler and Jake. Her ABC Entrepreneur Profile is Creative.


Mei Chee

Mei is the regional head of product marketing at a global technology company. Prior to that, she held various roles in portfolio and product management, research, marketing and strategy within the ICT industry. Mei is passionate about how technology and social enterprises can impact lives and shape culture. She served as advisor to The Whiz Times, a digital media platform for 5-12 year olds, and co-founded a global microenterprise initiative while pursuing her MBA at the Harvard Business School. Mei and her husband have a son, and she shares her parenting journey at Finally Mama as a member of Singapore Mom Bloggers. Her ABC Entrepreneur Profile is a blend of Angel, Business Manager and Creative.

Board of Advisors


Eminent advisors are one of CRIB’s strategic strengths. Our Board of Advisors comprises prominent individuals from the corporate, non-profit and academic arenas, who regularly provide support and counsel in various capacities. Our Advisory Board provides CRIB with crucial organizational support in areas such as strategy, organizational development, knowledge as well as the provision of resources and contacts to fulfill CRIB’s business objectives.

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Minister Grace Fu

Minister for Culture, Community and Youth

Minister for Culture, Community and Youth, & Minister-in-charge of the Municipal Services Office Republic of Singapore

Ms Grace Fu graduated with a Bachelor of Accountancy (Honours), and subsequently obtained a Masters of Business Administration from the National University of Singapore. She began her career in 1985 with the Overseas Union Bank, and later with the Haw Par Group, in the areas of corporate planning, financial controls and business development.

Ms Fu joined the PSA Corporation in 1995, and took on different responsibilities in finance and marketing. She held the position of Chief Executive Officer, PSA South East Asia and Japan, where she was responsible for the business performance of PSA’s flagship terminals in Singapore, Thailand, Brunei and Japan.

Ms Fu was elected as a Member of Parliament in June 2006 for the Group Representation Constituency of Jurong, Yuhua Division. She contested and won her seat in the Yuhua Single-Member Constituency in the 2011 and 2015 General Elections.

In 2006, Ms Fu was appointed to the Ministry of National Development as Minister of State. Two years later, she was promoted to Senior Minister of State, and given a concurrent appointment in the Ministry of Education. In 2011, she was appointed as Senior Minister of State in the Ministry of Information, Communications and the Arts, and the Ministry of the Environment and Water Resources. In August 2012, she was appointed as Minister, Prime Minister’s Office, Second Minister for Foreign Affairs, and Second Minister for Environment and Water Resources. In 2014, she was put in charge of the Municipal Services Office.

On 1 October 2015, Ms Fu was appointed Minister for Culture, Community and Youth, and Leader of the House. In addition, she chairs the National Integration Council, National Youth Council, and sits on the board of the People’s Association. She was also involved in a number of committees, including as co-chair of the Singapore-Zhejiang Economic and Trade Council, the Ministerial Committee on Ageing and the Economic Strategies Committee. She has been a member of the Sino-Singapore Tianjin Eco-city Joint Steering Council since 2011.

Ms Fu is a strong advocate for women in Singapore. She chairs the Women’s Wing of the People’s Action Party, and the Young Women’s Leadership Connection Council of Advisors

Ms Fu enjoys an active lifestyle, which includes running, yoga and hiking. She is married with three sons.



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Ms Elim Chew, PBM

Founder and President, 77th Street (S) Pte Ltd Kingdom Investment Consultant

Elim Chew is the Founder and President of 77th Street, a streetwear fashion and accessories retail brand in Singapore, with 16 stores at its peak. She retired from retail in 2016, and ventured into the Food & Beverage industry, and her family currently own three restaurants – I’m Kim Korean BBQ, I’m Kim Junior and GoroGoro Steamboat & Korean Buffet.

As the co-founder for social impact business – FastFast, an app providing fast and instant on demand delivery services to consumers, Elim hopes to provide an additional source of income for people who need it. In addition, Elim has a YouTube Channel "elimchewtv", which features people from all walks of life who have made a positive impact in the society, and she seeks to raise a generation of changemakers.

Elim is humbled by awards such as Montblanc Businesswoman of the Year 2002, Young Woman Achiever 2003 by Singapore Press Holdings and Singapore Promising Brand Award 2004. She is honoured as a Forbes Asia Hero of Philanthropy in 2010 and won the Outstanding Young Singaporean Award 2011 – Commendation. In the same year, she also became the recipient of the Singapore Public Service Medal (PBM) 2011.

Elim sits on more than 20 boards and committees of public service, youth and community organizations in Singapore, sharing her wealth of knowledge and experiences. As a mentor and friend to many youths and aspiring entrepreneurs/ social entrepreneurs, Elim inspires and encourages all to be changemakers in their own fields.

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Ms Claire Chiang, BBM

Senior Vice President, Banyan Tree Holdings Limited

Ms Chiang is the co-founder of Banyan Tree Hotels & Resorts and pioneered the Group’s retail business. As Chairperson for the China Business Development, she focuses on acquiring new management contracts. She is also an Advisor on Human Capital Development, where she guides strategic issues in organizational and human capital capabilities. She also chairs Banyan Tree Global Foundation, the Group’s sustainability arm.

Ms Chiang is currently the Chairperson for Singapore Book Council. She was appointed Director of Wildlife Reserves Singapore Conservation Fund, Mandai Park Holdings and Denmark based ISS A/S in 2015 and in April 2016 she joined the Board of Directors in Dufry AG, Switzerland. She was also appointed as a Director of Singapore Art Museum in 2016. Most recently in December 2017 she was appointed a Member of the Singapore Biennale 2019 Steering Committee.

Ms Chiang is a Pioneering Member for the Diversity Action Committee to build up female representation on company boards. She co-chairs the ACCORD Family & Community Council set up by the Ministry of Defence. She serves as Justice of Peace, appointed by then Singapore President SR Nathan since 2008. Her term is extended by President Halimah Yacob until 2023. Her many affiliations also include, Member of the National Arts Council, Chairperson of the Shirin Fozdar Program at Singapore Management University, Deputy Registrar of Marriages cum Licensed Solemnizer, Honorary Council Member of the Singapore Chinese Chamber of Commerce and Industry(SCCCI), and advisor to Help Every Lone Parent (HELP).

For her advocacy in social issues, Ms Chiang has won national and international awards, including the Public Service Star BBM in 2014 for her contribution to implementing work-life integration in Singapore. In April 2016, she received NUS Faculty of Arts and Social Science’s Distinguished Arts and Social Sciences Alumni Award. Most recently in 2017, she was awarded Friend of the Arts by the National Arts Council, for her contribution towards the advancement and promotion of cultural and artistic activities in Singapore. She was the winner of the Supernova Category at the inaugural Women Entrepreneur Award (WEA) 2017. On March 24 th 2018, she was inducted to the Singapore Women’s Hall of Fame (SWHF) established by Singapore Council of Women’s Organisations (SCWO). The SWHF was established by SCWO to honour the women who have made, or are making, an impact on our nation – the boundary breakers and record holders, the risk takers and change makers, the role models and the standard setters.

Ms Chiang is married to Group Executive Chairman, Mr Ho KwonPing, with whom she received the Hospitality Lifetime Achievement Award at the China Hotel Investment Summit 2009.


Ms Jennie Chua, PJG

Ms Jennie Chua was appointed as Singapore's Non-Resident Ambassador to the United Mexican States in March 2013.  She was Singapore's Non-Resident Ambassador to the Slovak Republic, from 2006 to 2014.  She is a Justice of the Peace of the Republic of Singapore.

She is presently chairman of several organisations including Vanguard Healthcare Pte Ltd, the Singapore Film Commission and the Woodlands Health Campus. She is Deputy Chairman of the Temasek Foundation International.

Ms Chua is a Board Director of Ministry of Health Holdings Pte Ltd, MOH Holdings Healthcare Infrastructure and Planning Committee, Pro-chancellor and Trustee Emeritus of the Nanyang Technological University, Singapore, and Advisor to the Community Chest of Singapore.

On the business front, Ms Jennie Chua is a Director of three entities listed on the Singapore Stock Exchange –GL Ltd, GuocoLand Ltd and Far East Orchard Ltd.

Formerly, Ms Jennie Chua was Chairman of Community Chest, Chairman of Alexandra Health System (Khoo Teck Puat Hospital/ Yishun Community Hospital/ Woodlands Integrated Health Campus) and Geriatric Education and Research Institute Ltd, Chairman of International Advisory Council for Tourism and Tourism Industry Skills &Training Council, Chairman of Raffles International, CEO of Raffles Holdings and CEO of Ascott Group.

Ms Chua was the first (and only) woman to chair the 180 year old Singapore International Chamber of Commerce (the oldest chamber of commerce in Asia).

Awards and accolades which she has received include four Singapore National Day Awards (1984, 2004, 2008 & 2014 ), including the Meritorious Service Medal. Other awards are Outstanding Contribution to Tourism Award 2006, Women's World Excellence Awards 2006, Travel Personality of the Year Award 2005, NTUC Medal of Commendation 2005, 25 Stars of Asia Award 2003, Person of the Year – Asia Pacific (Hotel) 2003, National Productivity 2002, Pacific Area Travel Writers Association Hall of Fame 2001, Woman of the Year 2000, Hotelier of the Year 1999, Champion of the Arts 1999 and Independent Hotelier of the World 1997.


Ms Laura Hwang, PBM

President at Singapore Council of Women's Organisation

Ms Laura Hwang is the first Singaporean and woman to head an international financial company in Singapore, making her a role model for many younger women to enter the industry.  She has been recognised for her leadership in both the financial and community service sectors for her strong strategic, business and leadership abilities. Her 17-year banking career involved responsibilities such as Corporate Banking, Foreign Exchange, Asset Management and Private Banking in Singapore, Malaysia, Thailand, Indonesia and Australia. She was appointed to the boards of the Bank’s financial arms in Bangkok and Hong Kong.

Ms Hwang was the President of the Singapore Council of Women’s Organisations from 2010-2014, leading the Co-ordinating Council for 57 organisations with a combined outreach of over 700,000. She is also co-chair of BoardAgender and served as the Director of the ASEAN Confederation of Women’s Organisations till July 2014.

Ms Hwang received the Singapore Public Service Medal (PBM) in 2013. She has been appointed to Chair and/or be a member of numerous non-profit boards, audit and investment committees, such as the KKHospital Endowment Fund, Arts Consultative Panel, Advisory Council on Community Relations in Defence, and the SG50 Economic and International Committee.


Dr Lily Neo, MBBChBAO

Member of Parliament, Tanjong Pagar GRC

Dr Lily Neo, a medical practitioner, was first elected in 1997 as Member of Parliament for Kreta Ayer-Tanglin GRC and has been re-elected in the next three General Elections for Jalan Besar and Tanjong Pagar GRCs. She has served as Chairman of GPCs as well as Jalan Besar and Tanjong Pagar Town Councils.

Dr Neo, always mindful of the needs of her residents, reaches out and assists them through her regular house-visits and weekly “meet-the-people” sessions. She shows concern for the women, children, elderly and needy and has spoken out in Parliament on matters of government that affect their well-being. Of the many topics including Adjournment and Private Members’ Motions that she had raised in Parliament, the most significant are those that pertain to concerns of women, welfare of the young and elderly, plight of the needy and the direction for our education and healthcare systems.

Dr Neo is a medical doctor who graduated from Dublin, Ireland. She still runs her own medical clinics. She is married to a doctor and they have a daughter and a son. Both her children are doctors with the Ministry of Health Holdings.



CRIB’s business leaders, industry experts and investment experts are inspirational leaders, widely recognized in their chosen fields. With their strong professional backgrounds and networks, they form an integral part of CRIB’s coaching and guidance team - bringing valuable qualities such as business acumen, an aptitude for coaching, strong interpersonal skills and a commitment to help up-and-coming entrepreneurs.





the crib team


CRIB is an organization helmed by women who are passionate about supporting the entrepreneurship dreams of fellow women. Our diverse team of staff and volunteers bring a broad range of skills, talents and personal attributes, which have brought CRIB to where it is today.   



CRIB Executive Director

Perng is responsible for the successful leadership and management of CRIB by overseeing the programs, administration and strategic plan of the organization. Prior to CRIB, she started her own real estate team at Keller Williams Realty firm. Perng has over 10 years’ experience in business development with a proven track record of driving productivity through building partnerships and maintaining client relationships. She has worked previously for Bank of America, HSBC, Charter Private Bank and Michael Kors Inc. Perng earned a Bachelor’s degree in economics from the University of Washington in Seattle and a Fashion Marketing degree from Parsons, The New School of Design in New York City. Perng’s passion is to make an impact through her work by helping others rise to their potential in their professional or personal goals. Her ABC Entrepreneur Profile is Business Manager.


Megha Singh

CRIB Match Director

Megha manages the CRIB Angels Club and oversees CRIB’s signature Pitch Perfect programme, which connects member businesses seeking funding with angel investors. She has a postgraduate degree in mass communication and over 10 years of experience in the communications space. Megha runs her own business consultancy that supports small businesses, primarily in the creative, technology, and lifestyle industries. She is also a published writer and writes fiction and poetry in her spare time. Her ABC Entrepreneur Profile is Business Manager. 


Leanne Robers

Pitch Perfect Program Manager

Leanne Robers is an entrepreneur, advisor to startups and community builder. She is the Head of Singapore for She Loves Tech, the world’s largest pitch competition focused on women in technology. She also heads up the Pitch Perfect programme at CRIB, which helps female founders get connected to Angel investors. She has also founded a diverse portfolio of businesses, including Comish (an art x technology platform), a fintech service platform and a lifestyle company that built and managed boutique hotels and F&B outlets. Prior to her startup journey, she worked at corporates in the UK and across SEA covering a variety of roles, including business development, consulting and leadership. 

She holds a BS in Psychology and an MSc in Leadership and Management from the University of Pennsylvania. Her

ABC Entrepreneur Profile is Business Manager.


Beatriz Torrijos

CRIB Events Co-Director

Beatriz is passionate about corporate communications, event planning and social media. She has 10 years of experience in these areas in the field of cosmetics and many others in communications. She has also experience in international non-profit and public organisations. Her head is full of ideas such as writing a book and starting a small business online. Her ABC Entrepreneur Profile is Business Manager.

Jacqueline Tan

CRIB Memberships Manager

Jacqueline oversees CRIB’s Membership Program. She strongly believes in building a safe space for women to network and learn from one another. Personal development is something that really ignites her passion and surrounding herself with like-minded people who inspire her and help her be a better person excites her. She graduated from the National University of Singapore with a Bachelor degree in Business Management. She is inspired to love, explore and create- To love herself and others through personal development and meaningful relationships; To explore the world around her through the lens of gratitude and compassion; To create an inspiring, purposeful life while encouraging others to do the same. Her ABC Entrepreneur Profile is Business Manager.


Viktoriya Kho

CRIB Society Lead

Viktoriya is a Singaporean-Ukrainian, studying at the National University of Singapore. She spent over 11 years in Mongolia and Indonesia. Her passion lies in charity work, sustainability and political philosophy. Growing up in developing nations, her experiences shaped her strong passion for empowering women and children through education. In Mongolia, she conducted weekly English classes at Christina Noble Children’s Foundation and organised a series of events with local orphanages. She joined CRIB to learn, grow and give back to the community of strong and successful women who are an inspiration to us all. Her ABC Entrepreneur Profile is Business Manager.

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Shreyanka M. Changaroth

CRIB Equip Volunteer

Shreyanka is a budding entrepreneur and a recovering lawyer. While on the quest to find her passion in life, Shreyanka serendipitously stumbled upon CRIB - and the rest is history. Shreyanka now supports the Match and Equip programmes. She is passionate about issues of sustainability and innovation, and the empowerment of marginalised groups in society through education and entrepreneurship. In her downtime, Shreyanka enjoys a good science fiction novel and trashy action movies. She holds an LLB from University of Nottingham in the UK, and is called to the Singapore bar. Her ABC Entrepreneur Profile is Business Manager.


CRIB is also grateful to all of our volunteers for their continuous support!


Nicole De Silva


Nicole was CRIB's previous Equip Director and Mentorship Program Manager. She strongly believes that a good mentor is crucial in guiding one along one's entrepreneurial journey and is passionate about connecting mentees with the right mentors. She also enjoys creating long term partnerships with leading organizations to build the knowledge base for women entrepreneurs to scale their businesses. As part of the key CRIB Summit Committee, she managed relationships with key speakers and the website development. She has worked previously in various roles within global investment banks and managed a team in a local tech startup. She is passionate about entrepreneurship, especially the empowerment of women in the workplace. Her ABC Entrepreneur Profile is Business Manager.


Ana Ng

CRIB Membership Coordinator - Volunteer

Ana is our CRIB Membership Coordinator. She started as our events volunteer because she strongly believes that “when women help women, miracles happen.” Her experience in managing loyalty and rewards club programs in the hospitality industry is an asset to us at CRIB. Having a few experiences of her own in entrepreneurship and understanding the importance of having complementary co-founders, she wants to help women form successful partnerships in their business. Her ABC Entrepreneur Profile is Creative.


Bernadette Lee


Bernie brings with her a dedicated amount of experience in marketing communications and business development and strives to contribute to CRIB's key growth areas through volunteering at CRIB's highlight events and strategic partnership forums.  Bernie finds meaningful connections through interesting exchange of ideas and has developed insightful experiences within these diverse talk sessions. Coffee lover, music tinker and plushie crafter, she hopes to continue being a part of CRIB's wider social enterprise cause and be inspired to think differently. Her ABC Entrepreneur Profile is Creative.


Razia Farhad

CRIB Events Volunteer

Razia is a Psychology graduate who has been involved in social counselling for the last decade and has recently joined CRIB as a volunteer. She has hosted events, talks and discussions for various groups on different platforms. She’s passionate about issues involving youths and women empowerment. Her desire is to explore social business opportunities in the coming years as she learns more about entrepreneurship.She always appreciates a good coffee and novel travel suggestions. She looks forward to continue her participation at upcoming CRIB events. Her ABC Entrepreneur Profile is Creative.


Global community partners


At CRIB, we understand that partnerships are essential to and when we combine forces with like-minded organizations great things can happen. That is why we are making efforts to form global partnerships to better support the women entrepreneurs in Singapore and the region.