The era of consumerism is changing more than ever before. The introduction of social media marketing has also reinvented how consumers shop and interact with our brands. From e-commerce to retail, this fireside chat is not to be missed. It’s suited for fledgling entrepreneurs and business owners. Rachel Lim, Founder of Love, Bonito, and Dione Song, COO at Love, Bonito, share how the brand has reinvented the box as they move away from standardisation and how businesses can navigate and harness the power of social media ecosystem to their advantage.
6:00PM – Registration and Networking
6:30PM – Fireside Chat Begins
Speakers: Rachel Lim and Dione Song from Love, Bonito
Moderator: Tjin Lee, Co-Founder of CRIB
8:00PM – Networking
8:30PM – Event Ends
ABOUT THE SPEAKERS
Co-founder & Chief Brand Officer
Having started her own online fashion business at the tender age of 19 when e-commerce was minimal, Rachel and the brand was immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefined the fashion scene in Singapore. She continued to garner a strong following among women with her innate ability to engage, relate and connect with them. In line with Love, Bonito’s mission to empower women’s confidence through helping them dress well and dress right, she is able to further touch and impact the community of women she and the brand have created. With a personal mantra to live life on the edge and in seizing every opportunity, Rachel left school to grow the business. Today, Love, Bonito remains to be the leading fast-fashion label in Asia, designed specifically for Asian women and has grown beyond Singapore to Malaysia, Indonesia, Cambodia and Australia. Rachel was recently honored by Forbes as Asia’s 30under30.
Chief Commercial Officer
Currently the Chief Commercial Officer at Love, Bonito, Dione is responsible for driving the growth and strategy of Love, Bonito’s global expansion, fundraising and driving the brand’s performance and innovation. For her day-to-day, she oversees the Marketing, Operations, Merchandising, Design, Business Development, Finance and Tech teams. Prior to this, she spent a year at Sephora Digital heading up the Australia & New Zealand and the Digital Marketing for the region. Before that, she was the Managing Director of ZALORA Singapore, the largest online fashion retailer in Southeast Asia, where she spearheaded several notable projects including ZALORA’s first foray into click-and-mortar retail stores.