Branding and marketing are used interchangeably, so it’s no wonder most businesses struggle to get their message across. Learn how to create a compelling brand message that resonates with your target customer in a few simple steps. As the foundation to creating a successful business, your brand message helps customers understand what you do, so they can tell their friends. Learn the secret to improving your conversion rates and ensure you never run out of content to share on social channels.
7:00 - 7:30pm: Registration
7:30 - 8:30pm: Talk on How To Develop Your Brand Message
8:30 - 9:00pm: End of event and networking
ABOUT THE SPEAKER:
Anisa Johnny - Senior Lecturer in Fashion Marketing & Management Raffles College of Higher Education Singapore
Anisa started her career in design thinking and branding. She then spent a good portion of her career in a variety of roles in fashion in the UK - from training in the Buying Office at the Marks & Spencers Head Office, to launching her own fashion brand with clients across Europe, to working her way up to Consultant for Topshop. She eventually transitioned into academia 6 years ago. She is now Senior Lecturer in Fashion Marketing & Management at Raffles College.
Anisa believes in giving students the opportunity to work with established fashion and lifestyle brands in Singapore. Her projects have covered a variety of topics including marketing, communications, video and content creation, visual merchandising, product development, and market research to create a more compelling brand message. She has managed projects that have successfully bridged education and industry. This has in turn inspired her to mentor leading young talents to improve the fashion marketing industry in Asia Pacific.