People don’t buy products they buy brands. This workshop outlines the difference between marketing communication Vs. branding and the importance of positioning your brand whilst creating a memorable and unique brand identity. If you are toying with the idea of setting up a fashion or lifestyle business, this workshop will help you to create a brand that customers value. If your business is up and running, this workshop will help you understand what your brand means for customers and how to go about communicating your offer in a way that will impact your bottom line.
This 2-hour workshop will guide the participants on the steps to take to improve the branding of their business. This will include:
How to use market research to understand target market wants and needs in order to position your brand.
How to develop your brand identity (a creative brief)
How to communicate the brand
Before the workshop, participants will be required to fill out a short form via email so that the facilitator may get to know your brand better.
Programme:
3.00 pm - 3.15 pm: Introduction
3.15 pm - 4.00 pm: 3 Steps for Branding
4.00 pm - 4.15 pm: Break
4.15 pm - 5.00 pm: Workshop continues
ABOUT THE SPEAKER:
Anisa Johnny
Senior Lecturer in Fashion Marketing & Management Raffles College of Higher Education Singapore
Anisa started her career in design thinking and branding. She then spent a good portion of her career in a variety of roles in fashion in the UK - from training in the Buying Office at the Marks & Spencers Head Office, to launching her own fashion brand with clients across Europe, to working her way up to Consultant for Topshop. She eventually transitioned into academia 6 years ago. She is now Senior Lecturer in Fashion Marketing & Management at Raffles College.
Anisa believes in giving students the opportunity to work with established fashion and lifestyle brands in Singapore. Her projects have covered a variety of topics including marketing, communications, video and content creation, visual merchandising, product development, and market research to create a more compelling brand message. She has managed projects that have successfully bridged education and industry. This has in turn inspired her to mentor leading young talents to improve the fashion marketing industry in Asia Pacific.
EVENT PARTNERS
