In today's dynamic market, expanding abroad is one of the best ways to grow your business and stay ahead of competition. However, despite the economic benefit, more than 50 per cent of firms fail in their overseas endeavor (World Bank 2018). The session highlights the challenges that SMEs face in foreign markets and outlines practical ways to navigate around them. In addition to sharing ideas that would help SMEs to overcome challenges, the session would also highlight the importance of leadership branding and positioning to win in the international arena.
ABOUT THE SPEAKER
Dr Sandy Y L Chong,
Principal Consultant at Verity Consulting
Founder of Verity Consulting and a Harvard alumnus, Sandy is the winner of the USA Stevie Awards for Women in Business, the Singapore Management Consultant of the Year Award, and Western Australia Multicultural Recognition Awards for Outstanding Individual Achievement. An accredited expert consultant in Singapore and Germany and with over 15 years of experience leading international growth projects, Sandy is known to be the change agent for her clients’ pursuit of overseas expansion. To date, Sandy has assisted over two hundred firms in Singapore, Australia, Europe and US in the areas of market entry strategies, global branding and leadership positioning for investor attraction and expansion. Sandy has spoken at the Fortune 500, Harvard Business School, and the United Nations on international business, leadership and social impact, Sandy is most passionate about international tde and economic empowerment as drivers to peace and prosperity; is appointed the Global Ambassador for The Inspiring Rarebirds, an Australian enterprise that promotes female entrepreneurship; and is the Vice President-elect for the United Nations Association of Australia (WA).