Content is the new gold. To have that Midas touch, brands need to consistently create engaging content. Content such as images, templates that are social media friendly to your target audience. Good content should be relevant, engaging and tasteful. So how do you get started, especially in a constantly evolving digital landscape where the audience is fickle, with short attention span and craves constant digital stimulus?

Let Drishti Panjwani, CEO and Founder of For The Optics, show you how you can narrate your brand story in this 90 min master class.

PROGRAMME:

11:30 AM: Registration

12:00 PM: Workshop begins

- Content Creation Tips and Techniques

- Methods of Templating

- Best Editing Apps

- Growth Hacks

- Advanced Features (Stories and Highlights)

- Case studies

2:00 PM: Activity and group feedback (on peer work)

3:00 PM: End of workshop, networking

ABOUT THE SPEAKER:

Drishti Panjwani, Founder and CEO of For The Optics

Telling your story can sometimes be the hardest thing to do. A story that will not only engage, inform, surprise and inspire your audience, but one that can also deliver measurable business goals. Drishti is the conduit between brand and consumer. Born in India, raised in Hong Kong and groomed in Los Angeles. A global citizen with both an understanding and appreciation of diverse cultures, Drishti is able to customise and translate concepts to reach your target demographic in various creative forms.

Let her teach you how to narrate your story...

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