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The Data & Measurement Behind Successful Influencer Marketing

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Influencer marketing is becoming an increasingly popular topic in the digital marketing scene and brands are using influencers more than ever to raise brand awareness, drive new visitors to their sites and create user-generated content. According to, the influencer market was estimated to be worth $2 billion in 2017 and set to reach $10 billion by 2020.

It is quite clear that influencer marketing is not something you can ignore.

But before you begin your epic influencer campaign, you need to find and select the influencers you want to work with. This workshop will help you understand how to get started.

We are also offering the opportunity of booking short one on one sessions tailored to specific businesses and their needs. (on a first come, first served basis)

This workshop gives entrepreneurs, business owners and interested persons the opportunity to learn about Influencer Marketing and micro-influencers in specific.  


  • What is Influencer Marketing and the shift from Celebrity to Micro Influencer

  • Who is a micro-influencer

  • How does the ROI of Influencer Marketing compare with other digital marketing channels

  • How to compensate influencers for sharing about your brand

  • Fraud in Influencer Marketing and how to tackle that

  • How to measure the effectiveness of influencers

  • What influencer content work better

  • How to vet influencers and ensure brand safety while engaging influencers

  • Who are relevant influencers for your brand in Singapore and in the region


2:00pm: Registration

2:15pm: Introduction by Tjin Lee, Co-Founder of CRIB and Managing Director of Mercury Marketing and Communications

2:30pm: Presentation by Nisarg Shah, Co-Founder and CEO of Affable

3.30pm – 5:00pm: One on one sessions, 15 min each (Only by appointment. Additional sign-up required at checkout)


Affable is a Singapore based startup, building AI platform to help brands find authentic and relevant micro-influencers to work with.

Using Affable's dashboard, brands can easily identify influencers with fake followers & perform a detailed competitive analysis for influencer outreach.


Nisarg Shah

Co-Founder and CEO – Affable

At Affable, Nisarg works closely with brands helping them use data and insights to plan their influencer marketing strategy.

Before founding Affable, Nisarg launched a startup in the Augmented Reality space, prior to which he developed software to automate processes at Goldman Sachs.

Nisarg is an alumnus of Indian Institute of Technology.

Fun-fact: He hates sleeping!