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Crafting an Effective Marketing Strategy

  • lyf@SMU 71-77 Stamford Rd, Singapore 178895 Stamford Rd, Singapore 178895 Singapore Singapore (map)

An effective marketing plan serves as a critical road map for the entire business. Undoubtedly, a comprehensive and effective marketing strategy is something businesses must employ irrespective of their size.

This workshop introduces the eco-system of an effective marketing strategy cycle which starts with identifying the key objectives or goals of the business. As a marketer, it is important to know, how you and your team are going to contribute to your company’s business objectives with the marketing activities that enable exposure of your brands and boost sales.

By engaging and embracing a variety of mediums, companies can foster a strong relationship with their customers, and in turn, elevate brand awareness and standing in the ever-competitive market.



6:00 PM: Registration and networking

6.30 PM: Workshop and Q&A session

8:00 PM: Event ends



  • Assessing your business
  • Drafting a result-oriented marketing plan
  • Tools to execute your marketing plan
  • Most effective ways to calculate expenditures & ROI
  • Defining advertising & promotion budgets and revenue expectations
  • Understanding of marketing jargon and fundamentals



Frieda is General Manager of Webnatics, a regional company headquartered in Singapore, which is also Google’s largest partner in South East Asia. Sitting on Temasek Polytechnic School of Business Board of Advisors, she evangelises blended theory and hands on learning opportunities. As a Consultant with SPRING, she assists SMEs to consider what digital means to their business. Frieda comes with over 15 years of digital experience between China and Singapore, in running media companies from going across TV, OOH and to online digitisation, marketing and communications; specialising in optimisation and measurability.




Webnatics is the leading digital and search (SEM/SEO) agency in South East Asia with a strong track record across various industries. We are a Google AdWords Premier SMB Partner with operations across Singapore, Malaysia, Thailand, Vietnam and Sri Lanka.

We are passionate and committed to deliver a measurable, effective and ROI-driven digital and search (engine marketing/optimization) campaigns for SMBs and enterprises. Our dynamic business growth and accolades, that includes Google AdWords Premier SME Partner, Authorised Yahoo Reseller and Google SME Agency of the Year 2010, demonstrate the positive acknowledgement of our business philosophy among our clients and partners.