Curated with immense focus on the coalescence of architectural charm and traditional household grooming, Photo Phactory was founded through experimentation with capturing various landmarks across the globe before settling in the Tropical City of Singapore.
Descending from a line of interior grooming enthusiasts, founder Valley first grew her interest in spatial planning while growing up in a northern Indian household. Surrounded by the many pillars of tradition, she was inspired by the women of her time who pride themselves in preserving a tranquil home environment.
As a means to internalize the vestige of furnishing that was present before the haste of a modernizing world, a pursuit for materializing frames of history into various forms of handcrafted objects was realized as the eventual path in which Photo Phactory would continue to bloom.
